Profiting Ideas

Who Is Your Audience?

Understanding your audience or the type of visitors for your site is important because you can use that information to enhance your site to suit them better. This will result in gaining more loyal returning visitors that come back again and again for more.

Let’s list down some of the key points to take note when designing your site

• What is the age level and kind of knowledge does your audience have?

  For example, a layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site.

• Take your audience’s emotional state into consideration when building your site.

  Be as user friendly as possible. If a irritated visitor searches for a solution and comes across your site, you will want to make sure the solution you offer is right up and ready to sell to him in seconds. Visitor will put his trust in what you are offering to their problem and will be more likely buying your product.

• During designing of layout, take into account the characteristics of your audience.

  Ask yourself this question before designing : Are they old or young people? Are they looking for trends or just plain information served.
  e.g. Introducing a game product with a simple, straightforward black text against white background will definitely turn prospect away. Make sure your design suits your site’s general theme.

• Try to sprinkle colloquial language (informal language) in your site sparingly where you see fit. This will create a sense that your audience is on common ground with you and build a trusting relationship between you and your audience.