The Four Simple Practices of Viral Marketing In The Internet Context
Definition of Viral Marketing In The Internet Context
In scientific term, viral means spreading of virus cell in a fast uncontrollable manner. In internet context, viral marketing is a method used to create a super fast FREE distribution effect to the internet users. This method encourages the internet users to circulate or pass the message to others, hence creating the increase for exponential growth in that message’s exposure and influence. This rapid multiplication will blast the message to thousands or in drastic situations, millions.
In layman term, viral marketing can happen via the “grape-vine” (known as the word-of-mouth, media broadcasting or network marketing expansion.
An Example
Give a free video hosting services like YouTube. When a friends send you a video link from YouTube, at the bottom of the email has a message displayed, “sign up an account with YouTube for free and start posting your own video” Such a message create the aware of the existance or the availability of such services, thus encouraged the recepients to sign-up. They in turn will send the file to thier circle of friends, create the spreading effect extremely rapidly fast.
In order for this method to work effectively, here’s some element tips on your viral marketing campaign.
http://www.profitingideas.com/wp-content/uploads/2007/06/viral-marketing-model.JPG
1. Give useful product or services.
When you want to attract the crowd, the best thing to do is to give away good valuable product or services for FREE. People are attractived to free stuff. You may not see the result so soon when you give free stuff but by using this method you would be able to grasp leads where you can market them later. It’s a bait to “fish” them.
2. Make the distribution easy
When you want others to send your “viral product, you need to make it easy for them to do it. Simplify the message-make it short and understandable. Trasmission medium has to be cheap, instant, easy and ease of use. Digital format makes the transmission or copying simple. When you use the email as the medium of distibution, it’s definitely the most favoured medium.
One commom example is a small tag line at the bottom of your message or signature about your offering. E.g. Register Free a Blog Account at www.Blogger.com.
3. Scalable Capability
When a viral message is spreading like wildfire, make sure that your server has the scalability function to cater from small to large. This is to ensure that your server will not get crushed when massive traffic flood into your site. Make sure that you plan this according to your viral model. Your viral marketing will be optimised when you plan your server accessbility properly.
4. Model after human behavior, it’s network and media resources.
Take consideration when you plan your viral marketing activity. Try to leverage on the human behavior and their network. There has to be a sense of motivation or commom interest in order for them to transmit or talk about the “viral” product. E.g. When there is a bird-flu apedemic, people tend to send bird-flu messages and its prevention to their family members, close relatives, friends, colleagues, affiliates or business associates. Why? Simply because there is an element of human behavior (in this senarion is “fear”) in it. Apply the same, startegy in your viral marketing. You shall see great impact on it.
Another form of great marketing tool is the media. When you get the media coverage, you’ll get the instant traffic. This is infact the fastest way spreading the viral. However, in order for the media to broadcast your releases (preferable via the internet), there has be an element of “news” in it.
When the media highlight it on your behalf, you’ll gain almost 75-80% of the credit and attention. Sooner or later, you will hear people talking about it as part of the current affair. This is the best marketing tools ever!!!
Try it out! I am sure you will see great success!
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07.Jun.07 
Internet Marketing Strategies, News and Highlights 
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ProfitingIdeas introduces eCourse in respond to the challenges faced by internet entrepreneurs to grow their audience and sell more info products.
Challenges for Internet Entrepreneurs
As an internet entrepreneur, you have an avid audience for your information products, which you normally offer in ebooks, CDs and DVDs. However whether you’re a new Internet Entrepreneur or an established pro, you face challenges both before and after the sale.
Before sale, the biggest challenge for you is marketing. With constantly rising competition, getting your product seen and accepted by customers is an on-going challenge.
After sale, your challenge is not able to be with your customer as they use your materials. This leads to frustration for you, as well as for your customers.
Frustration for you, because:
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You have to give refunds which could be avoided, if customers could access additional online learning material, or contact your staff easily
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You lose customers if they lose confidence in you, which means that you can’t upsell them to other products in your line – so you’re losing money;
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There’s no way to develop a strong relationship with customers, except by email. This isn’t satisfactory, because of the declining email open rate – if indeed your customers receive your emails at all;
- Support by email and phone takes a lot of time, whether you do it yourself, or hire it done.
Frustration for your customers, because:
- They have questions, and they want answers – immediately;
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They’re at various levels in the learning process, and need more support materials;
- They need encouragement, and have no one to provide it;
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While they see the value in your material, if they just can’t get it to work for them, they’re a lost customer. It’s rare that they will buy from you in the future.
Introducing eCourse
eCourse was introduced to overcome the above challenges faced by internet entrepreneurs. eCourse is not about a new product or concept but an extension of your existing info products to support additional capabilities that will enhance your product acceptance by your customer and increase the conversion rate for your info products.
In addition to that eCourse also comes bundled with the necessary tools to help you build relationship with your potential customer and deliver better customer service.
In short, eCourse gives you real power to sustain and grow your information business. It extends the capability of your info product to include the following attributes:
Media Rich Support
With eCourse, you are not restricted to ebooks, audio files and DVDs. You may enrich your info products and/or its promotional materials to incorporate wide variety of media-rich contents such as text, graphics, flash animation, 3D, audio and external video source like youtube in order to make it more fun, interesting and fulfilling for your customer to use your materials.
eCourse makes learning more fun, interesting and fulfilling. This gives a whole new experience to your customer satisfaction level, which in-turn will drive more sales.
Hosted Repository
Very often from time to time customer tends to forget or misplace the info products they have purchased or downloaded from your site. As a result, customer would not get the most out of your info products and this may affect their future purchase with you.
eCourse is hosted online in a central knowledge repository supported by a comprehensive yet easy-to-use learning management system to facilitate learn-on-demand anytime and anywhere. Your customers and potential customers no longer need to be concern about file misplaced or lost.
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As an internet marketer, you know how easy it is for people to take your product and duplicate them, often within hours, and sell them on other sites. This can’t happen with eCourse. Since eCourse is being managed by a learning management system hosted in a secured data center, access to any of your material is only by registered and authenticated users authorized by you.
eCourse protects your intellectual property from unauthorized usage and being copied illegally, hence prevent lost of revenue.
Full Control
eCourse gives you complete control over your customer. It allows you to monitor and track your customer usage pattern and their learning habit on your info products. This will lead to better understanding of your product acceptance to your customer.
eCourse helps you understand your customer needs and wants better, which in turn will help you build relationship with your customer and drive more sales.
Communication & Collaboration
Customers don’t like to feel that they are alone using your products. They want to be assured that your products are being used by many customers and widely accepted by others. One of their main concerns are pre-sales and post-sales support. They need handholding, encouragement and peer support from other users the moment they start using your products. Ability to address their concerns when they needed you most is crucial to winning their confidence with you. A comprehensive suite of communication and collaboration tools such as Forum, Messaging, Autorespond Email, Live Chat and Real-time Conferencing are provided with eCourse to help you get close and build strong relationship with your customers.
eCourse empowers you to stay close to your customer, at the same time deliver personalized and individualized service that will raise their satisfaction level.
Grouping
Customers like to connect to other users who share the same interest with them. If you can group them together and allow them to communication and interact with each other, they can render peer-to-peer support for each other. Essentially this will promote community building and accelerate usage, which in turn will expand the user community.
eCourse supports grouping and community development to stimulate greater usage and referrals.
eCourse is everything you need to know to grow your information business. You have nothing to lose instead everything working at your advantage with this proven concept of eCourse. Dynamic tools are provided to give you the real power to launch, expand and explode your information business. Increase your networking and build relationships that are long lasting as it will go a long way in this business. Learn more about “how to” in ProfitingIdeas.com.
31.May.07 News and Highlights Comments (0)
ProfitingIdeas is a marketplace dedicated for internet-based entrepreneurs or netrepreneurs (especially internet marketers and knowledge providers) to grow their audience and build their business to the next level. A comprehensive suite of FREE-TO-USE business tools and self-help facilities are provided at elearningcommunity.com to guide you step-by-step to reach your goal.
How can ProfitingIdeas help you?
There is always something you can benefit from here irrespective of whether you are an established, seasoned entrepreneur or a new comer who just started your internet entrepreneurship journey towards building your own financial wealth online.
You have come to the right place if you are interested in any or all of the following :
- Expand your sales channel - build additional sales channels in parallel
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- Build relationship with your clients/prospects to a new level with little efforts
- Create new or enhance your existing info products to support “eCourse” with higher perceived value. Check out the eCourse section for details.
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- Dominate your market space with clear product differentiation
- deliver higher value product and unprecedented service through personalisation and individualisation with little efforts
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31.May.07 News and Highlights Comments (0)
